Ritu Geelhoed is a strategic and creative changemaker working at the intersection of sustainability, fashion, and social justice. With a strong background in inclusive storytelling, decolonial thinking, and community building, Ritu is dedicated to creating space for diverse perspectives in the fashion industry — especially those historically underrepresented.

Her work is guided by the belief that true sustainability is inseparable from equity and cultural awareness. Through her roles as consultant, researcher, and creative producer, she helps organizations and initiatives question dominant systems and reimagine fashion in a way that is just, regenerative, and rooted in community.

As a judge, Ritu brings a critical and visionary lens — one that recognizes innovation not just in technology or product, but also in values, narratives, and power structures. Her presence on the jury ensures that bold, inclusive, and systemic approaches are seen, supported, and celebrated.