The awards are developed in collaboration with an advisory board of sector partners and experts. Each prize targets a specific national and international audience and offers tangible value – whether through access to networks, knowledge, a mentorship or funding opportunities.

FPA is also partnering with The Cradle to Cradle Products Innovation Institute (C2CPII) to develop the selection framework for the circular awards, ensuring standards for sustainability and circularity. C2CPII is a global non-profit organization dedicated to advancing the circular economy by setting the global standard for circular products that positively impact people and the planet. The framework will be based on the design requirements in C2C Certified®Circularity.

In collaboration with Circular Innovations, the outcomes of projects launched through the awards will be measured for both environmental and economic impact.