Award winner
Circular Design Award winner
Designer Verena Weiss received the Circular Design Award, presented by HUGO BOSS, for the BOSS CONNECTED – a modular 3-in-1 circular jacket design created with RE&UP’s Cradle to Cradle Certified® Platinum recycled cotton, the first textile worldwide to meet this highest standard. The design will be further developed in collaboration with the BOSS team and brought to life under BOSS.
The design meets all HUGO BOSS circularity criteria through mono-material construction, detachable components (shell, puffer, vest), integrated repair kits and a take-back system in partnership with RE&UP for true clothing-to-clothing recycling. “With BOSS CONNECTED we prove that premium and circularity can advance together,” says Verena Weiss. “The design empowers people to #BeYourOwnBOSS while making circular choices intuitive and aspirational.”
A standout innovation is how consumer education becomes a visible design element: printed care and disassembly instructions inside the jacket, styled like tailor’s chalk marks, guide both users and recyclers. Color-coded stitching further supports proper recycling. The jacket becomes an information carrier that connects designers, producers, consumers, retailers and recyclers through shared circular knowledge.
At HUGO BOSS, we are committed to creating products that stand the test of time through quality, design, and responsibility. This vision is guided by our THE CHANGE initiative, which drives circularity in the product design and development for our brand BOSS. Through this collaboration, we reaffirm our dedication to shaping a more circular approach for the future.
– Marco Falcioni, Senior Vice President Creative Direction at HUGO BOSS
About
BOSS CONNECTED is a modular 3-in-1 circular jacket using RE&UP's Cradle to Cradle Platinum certified recycled cotton, the world's first textile to achieve this highest standard. The design fulfills all Hugo Boss circularity criteria through mono-material construction, detachable components (shell, puffer, vest), integrated repair kits, and a take-back system partnering with RE&UP for true clothing-to-clothing recycling.
Innovation lies in making consumer education a visible design element: printed care and disassembly instructions inside the jacket styled like tailor's chalk marks guide both users and recyclers. This transforms the jacket into an information carrier connecting all stakeholders, designers, producers, consumers, retailers, recyclers, through shared circular knowledge, mirroring nature's interconnected forest ecosystems. The concept advances Hugo Boss's 2030 circular goals while positioning sustainability as premium empowerment through the #BeYourOwnBOSS philosophy.