BOSS CONNECTED is a modular 3-in-1 circular jacket using RE&UP's Cradle to Cradle Platinum certified recycled cotton, the world's first textile to achieve this highest standard. The design fulfills all Hugo Boss circularity criteria through mono-material construction, detachable components (shell, puffer, vest), integrated repair kits, and a take-back system partnering with RE&UP for true clothing-to-clothing recycling.
Innovation lies in making consumer education a visible design element: printed care and disassembly instructions inside the jacket styled like tailor's chalk marks guide both users and recyclers. This transforms the jacket into an information carrier connecting all stakeholders, designers, producers, consumers, retailers, recyclers, through shared circular knowledge, mirroring nature's interconnected forest ecosystems. The concept advances Hugo Boss's 2030 circular goals while positioning sustainability as premium empowerment through the #BeYourOwnBOSS philosophy.
BOSS CONNECTED delivers genuine circular innovation through RE&UP's C2C Platinum certified materials combined with visible consumer education as design element: printed disassembly instructions and color-coded stitching that guide proper recycling. The complete Hugo Boss + RE&UP take-back partnership creates true clothing-to-clothing loops while the modular 3-in-1 design maximizes longevity, proving luxury and circularity can advance together.
– Verena Weiss
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