We prove that sustainable fashion can be truly exciting by transforming discarded luxury hotel textiles into high-end design. By reusing post-consumer waste, we skip material production, emitting 82% less CO₂ and using 99% less water than brands relying on new or even organic cotton. We show consumers and the industry that sustainability requires no compromise on quality or design.
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Each year, 27 million kilos of hotel linen are discarded in Europe for tiny stains or holes. We work around these flaws to create beautiful, durable garments without producing virgin material. This way, we turn waste into possibility and showcase spectacular design that inspires change.
– Diek Pothoven
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